| 孔栋,董争艳.在线健康平台中多源信号对患者隐私披露的影响[J].数字图书馆论坛,2026,22(2):73~82 |
| 在线健康平台中多源信号对患者隐私披露的影响 |
| Impact of Multi-source Signals on Patient’s Privacy Disclosure in Online Health Platform |
| 投稿时间：2026-01-04 |
| DOI：10.3772/j.issn.1673-2286.2026.02.008 |
| 中文关键词: 在线健康平台；隐私披露；广度；深度；信号传递理论 |
| 英文关键词: Online Health Platform; Privacy Disclosure; Breadth; Depth; Signaling Transmission Theory |
| 基金项目:本研究得到国家社会科学基金一般项目“基于量化自我的社区健康服务模式及治理策略研究”（编号：23BGL301）资助。 |
| 作者 | 单位 | | 孔栋 | 信阳师范大学商学院；信阳师范大学大别山区经济社会发展研究中心 | | 董争艳 | 信阳师范大学大别山区经济社会发展研究中心 |
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| 中文摘要: |
| 在线健康平台中，患者隐私披露决策涉及披露信息种类和敏感程度，且平台中设置的来自医生、平台、其他患者的多源信号会影响其隐私披露行为。但现有研究大多将患者的隐私披露视为一个整体，因此有必要探索在线健康平台中的多源信号对其隐私披露广度和深度的不同影响，以及疾病风险程度在其中的调节作用。基于信号传递理论，利用好大夫在线平台相关数据，本研究检验了多源信号对患者隐私披露广度和深度的影响。结果表明，来自同行医生、其他患者和平台的信号均能促进患者隐私披露的广度和深度，但促进程度存在差异；3种来源的信号对患者隐私披露广度的影响大于深度的影响；疾病风险程度在3种信号的影响中起到不同的调节作用。研究结论能够为促进在线健康平台有效信息共享、优化在线医疗服务提供参考。 |
| 英文摘要: |
| In online health platforms, the decision to disclose patients’private information is a complex one involving the type and sensitivity of the disclosed information. The multi-source signals set in the platform, such as those from doctors, the platform, and other patients, can affect their privacy disclosure behavior. However, most existing research treats patient’s privacy disclosure as a whole, making it necessary to explore the different impacts of multiple sources of signals on the breadth and depth of privacy disclosure on these platforms, as well as the moderating role of disease risk level. Based on signaling theory, this study utilizes relevant data from the Good Doctor Online platform to examine the impact of multiple sources of signals on the breadth and depth of patient privacy disclosure. The results show that signals from physicians, other patients, and the platform all promote the breadth and depth of patient privacy disclosure,but their effects differ in magnitude; the impact of signals from these three sources on the breadth of patient privacy disclosure is greater than their impact on the depth of disclosure. In addition, the degree of disease risk plays a different moderating role in the impact of these three signals. The research conclusions can provide references for promoting effective information sharing on online health platforms and optimizing online medical services. |
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