| 刘晴.基于混合方法的网络用户谣言扩散行为关键要素识别及影响路径研究[J].数字图书馆论坛,2026,22(1):44~53 |
| 基于混合方法的网络用户谣言扩散行为关键要素识别及影响路径研究 |
| Identifying Key Factors and Influence Pathways of Internet Users’ Rumor Spreading Behavior: A Mixed-Method Approach |
| 投稿时间：2025-11-28 |
| DOI：10.3772/j.issn.1673-2286.2026.01.005 |
| 中文关键词: 谣言扩散行为；网络谣言；谣言治理；元分析；模糊集定性比较分析 |
| 英文关键词: Rumor Spreading Behavior; Online Rumor; Rumor Governance; Meta Analysis; fsQCA |
| 基金项目:本研究得到国家社会科学基金青年项目“数字政府建设背景下政府数据开放安全治理能力提升研究”（编号：22CZZ035）资助。 |
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| 全文下载次数: 28 |
| 中文摘要: |
| 本研究旨在探究网络用户谣言扩散行为的关键影响因素及其影响路径，从而为政府和社会公众应对谣言扩散以及有效的谣言治理提供理论参考和实践经验。基于系统性文献筛选对34篇中英文文献进行元分析，共计获取91个效应值和38 296个样本，继而通过效应合并假设检验获取显著性影响因素变量，同时探究调节效应。结合50个网络谣言案例展开模糊集定性比较分析，探究网络用户谣言扩散行为的影响路径。结果表明，传播者身份、情感信任、风险感知、社会关系、谣言情绪性、信息质量、环境模糊性对网络用户谣言扩散行为具有关键性影响，研究时间、调查背景、谣言环境和谣言类型亦对谣言扩散行为具有重要影响。组态效应可归纳为“风险-防御”驱动型、“缺损-关系”驱动型、“关系-认知”驱动型3条影响路径。 |
| 英文摘要: |
| The study aims to explore key influencing factors and influencing paths of rumor spreading behaviors of Internet users, and to provide theoretical references and practical experiences for the government as well as the public to deal with rumor spreading and rumor management. Meta-analysis is conducted on 34 Chinese and English literatures based on systematic literature screening, obtaining a total of 91 effect values and 38 296 samples, followed by effect merging hypothesis testing to obtain significant influencing factor variables. At the same time, moderated effects are explored. fsQCA is conducted in conjunction with 50 rumor cases, to explore the influencing paths of the rumor spreading behaviors of Internet users. The results show that communicator identity, emotional trust, risk perception, social relationship, rumor emotionality, information quality, and environmental ambiguity have a critical effect on rumor spreading behavior of Internet users, while research time, survey background, rumor environment, and rumor type also significantly affect such behavior.The group effect can be summarized into three influencing paths: the “risk-defense” driven type, the “deficit-relationship” driven type, and the “relationshipcognition”driven type. |
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