| 鲁艳霞,马明秀.辟谣信息何以有效？——信息框架对辟谣信息传播效果的影响研究[J].数字图书馆论坛,2025,21(11):1~9 |
| 辟谣信息何以有效？——信息框架对辟谣信息传播效果的影响研究 |
| How to Effectively Debunk Rumors?Impact of Information Framing on Dissemination Effectiveness of Rumor-Refuting Information |
| 投稿时间：2025-09-24 |
| DOI：10.3772/j.issn.1673-2286.2025.11.001 |
| 中文关键词: 辟谣信息；传播效果；框架理论；信息框架 |
| 英文关键词: Rumor-Refuting Information; Dissemination Effect; Framing Theory; Information Framing |
| 基金项目:本研究得到国家社会科学基金项目“重大突发事件辟谣信息传播心理机制及效果提升研究”（编号：24BTQ053）资助。 |
| 作者 | 单位 | | 鲁艳霞 | 辽宁师范大学管理学院 | | 马明秀 | 辽宁师范大学管理学院 |
|
| 摘要点击次数: 11 |
| 全文下载次数: 50 |
| 中文摘要: |
| 辟谣信息表达不当常会引发逆火效应，探索信息框架对辟谣信息传播效果的影响机制有利于构建精准化辟谣策略，提升治理效能。本研究以2023年1月1日—2025年6月19日微博平台7 012份辟谣文本为对象，采用BERT机器学习方法自动识别信息框架，并借助BERTopic模型提取谣言类型，通过回归分析检验信息框架对辟谣信息传播效果的影响及谣言类型的调节作用。结果表明：信息框架对辟谣信息传播效果影响显著，其中复合框架的辟谣信息传播效果显著优于单一框架；谣言类型具有显著调节作用。应对框架对突发事件类谣言效果更为显著，责任追究框架更能激发社会民生类谣言下的公众互动，复合框架及权威阐释框架则在科学健康类谣言中更具说服力。本研究从信息表达视角拓展了框架理论在辟谣领域的应用边界，揭示了谣言类型在信息框架与辟谣信息传播效果间的差异化调节机制。 |
| 英文摘要: |
| Ineffective communication in rumor rebuttals often triggers a backfire effect. Investigating how information framing influences dissemination effectiveness of rumor-refuting information is crucial for developing precise strategies and enhancing governance efficacy. This study analyzes 7 012 rebuttal posts on Weibo from January 1, 2023 to June 19, 2025. It employs the BERT machine learning method to automatically identify information framing and utilizes the BERTopic model to extract rumor types. Through regression analysis, the impact of information framing on the dissemination effectiveness of rumorrefuting information is examined, along with the moderating role of rumor types. The results demonstrate that information framing significantly affects the dissemination effectiveness of rumor-refuting information, with composite frameworks demonstrating notably better dissemination outcomes compared to single frameworks. Furthermore, rumor type significantly moderates this relationship. Specifically, response frming is most effective for public emergency rumors,and accountability framing stimulates greater public engagement for social livelihood rumors, while composite and authoritative explanation framings prove more persuasive for science and health rumors.This research extends the application of framing theory in the domain of rumor rebuttals from an informatione xpression perspective. It reveals the differential moderating mechanism of rumor types between information framing and the dissemination effectiveness of rumor-refuting information. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
