| 曾粤亮,喻莹,黄芷琪,朱明怡.社会支持视角下老年人网络购物行为影响因素研究——基于扎根理论的质性分析[J].数字图书馆论坛,2024,20(8):19~28 |
| 社会支持视角下老年人网络购物行为影响因素研究——基于扎根理论的质性分析 |
| Factors Influencing Online Shopping Behavior Among Older Adults from the Perspective of Social Support: A Qualitative Analysis Based on Grounded Theory |
| 投稿时间：2024-03-27 |
| DOI：10.3772/j.issn.1673-2286.2024.08.003 |
| 中文关键词: 老年人；网络购物；社会支持；影响因素；数字素养；扎根理论 |
| 英文关键词: Older Adult; Online Shopping; Social Support; Influencing Factor; Digital Literacy; Grounded Theory |
| 基金项目:本研究得到国家社会科学基金青年项目“生态系统理论视角下跨学科科研合作运行机理与保障策略研究”（编号：21CTQ023）资助。 |
| 作者 | 单位 | | 曾粤亮 | 华中师范大学信息管理学院 | | 喻莹 | 华中师范大学信息管理学院 | | 黄芷琪 | 华中师范大学信息管理学院 | | 朱明怡 | 华中师范大学信息管理学院 |
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| 中文摘要: |
| 从社会支持视角剖析老年人网络购物行为影响因素与作用路径，可为不同社会主体优化支持策略提供参考，通过网络购物这一高频情境提升老年人数字素养。对30位老年人进行一对一半结构化访谈，结合扎根理论三级编码流程，提炼出17个子范畴和7个主范畴，构建包含个人需要、个人障碍、社会支持3个维度的老年人网络购物行为影响因素理论框架。研究表明，老年人网络购物存在自主性需要和控制性需要，但使用性障碍、心理障碍会抑制其网络购物意愿，不同来源的社会支持（正式、准正式、非正式）可增强老年人自主性网络购物动机，并有效缓解其网络购物障碍。据此提出优化策略：强化正式支持，从监管和引导两方面优化老年人网络购物环境；重视准正式支持，社区和企业承担社会责任，提升老年人网络购物能力；鼓励非正式支持，提升数字反哺主动性，增强老年人网络购物信心。 |
| 英文摘要: |
| Analyzing the factors influencing online shopping among older adults and their pathways from a social support perspective can provide references for different social entities to optimize their support strategies and enhance digital literacy of older adults through the high-frequency scenario of online shopping. Through one-on-one semi-structured interviews with 30 elderly individuals, combined with the three-level coding process of grounded theory, this study extracts 17 subcategories and 7 main categories. The theoretical framework for factors influencing online shopping behavior among older adults involves three dimensions: personal needs, personal barriers, and social support. The results indicate that there are autonomous and controlled needs in online shopping among older adults, but usage barriers and psychological barriers can inhibit their willingness to shop online. Different sources of social support (formal, quasi-formal, and informal support) can effectively enhance their autonomous online shoppig motivation and remove online shopping barriers. Based on this, optimization strategies are proposed, including strengthening formal support by optimizing the online shopping environment for older adults from both regulatory and guidance perspectives, valuing quasi-formal support by leveraging community and corporate social responsibility to optimize older adults’ online shopping capabilities, and encouraging informal support by enhancing the initiative of digital reciprocity and boosting the confidence of older adults in online shopping. |
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