| 秦瑾若.社会化问答社区用户非持续使用行为的影响因素研究[J].数字图书馆论坛,2024,20(7):29~39 |
| 社会化问答社区用户非持续使用行为的影响因素研究 |
| Influencing Factors of Users’ Discontinuous Use Behavior in Social Q&A Community |
| 投稿时间：2024-02-04 |
| DOI：10.3772/j.issn.1673-2286.2024.07.004 |
| 中文关键词: 社会化问答社区；非持续使用行为；影响因素；扎根理论；刺激-有机体-反应模型 |
| 英文关键词: Social Q&A Community; Discontinuous Use Behavior; Influencing Factor; Grounded Theory; S-O-R Model |
| 基金项目: |
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| 中文摘要: |
| 探究社会化问答社区用户非持续使用行为的发生动因及不同因素之间的逻辑关系，有助于减少用户非持续使用行为，增加使用黏性和参与度，进而为促进社会化问答社区持续健康发展提供有价值的参考。以代表性的社会化问答社区——知乎为例，通过半结构化访谈收集资料，运用扎根理论的质性研究方法，对资料进行编码分析，提炼出相关概念及范畴，并基于刺激-有机体-反应模型构建社会化问答社区用户非持续使用行为影响因素模型。研究发现，环境刺激、社交刺激、情境刺激作为外界刺激源，会直接导致用户产生认知压力和情感倦怠，用户在多重负累刺激下身心受到影响，不得不选择逃避。此外，边界条件一方面在刺激与有机体之间的影响关系中起到制约作用，另一方面会对用户非持续使用行为产生直接影响。 |
| 英文摘要: |
| To explore the cause of discontinuous use behavior of users in social Q&A community and the logical relationship between different factors will help reduce users’ discontinuous use behavior, increase the stickiness and participation, and then promote the sustainable and healthy development of social Q&A community. Taking Zhihu, a representative social Q&A community, as an example, data are collected through semi-structured interviews, and the qualitative research method of grounded theory is applied to encode and analyze the data. The corresponding concepts and categories are extracted, and the influencing factors model of users’ discontinuous use behavior in social Q&A community is constructed based on the stimulation-organism-response model. The study finds that environmental stimulation, social stimulation, and situational stimulation, as external stimuli sources, will directly lead to cognitive stress and emotional burnout of users, and users have to escape when they are physically and psychologically affected by multiple stimuli. In addition, boundary conditions play a restrictive role in the influence relationship between stimulation and organism, and on the other hand, they have a direct impact on users’discontinuous use behavior. |
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