| 刘影,袁勤俭,雷晶."互联网+"环境下数字出版发展策略研究[J].数字图书馆论坛,2018,(7):53~59 |
| "互联网+"环境下数字出版发展策略研究 |
| The Study of Digital Publishing Developing Countermeasures in"Internet+"Age |
| 投稿时间：2018-06-14 |
| DOI：10.3772/j.issn.1673-2286.2018.07.007 |
| 中文关键词: "互联网+";数字出版;出版企业;融合式发展 |
| 英文关键词: “Internet +” ; Digital Publishing; Publishing Houses; Integrating Development |
| 基金项目: |
| 作者 | 单位 | | 刘影 | 南京大学 | | 袁勤俭 | 南京大学 | | 雷晶 | 南京大学 |
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| 摘要点击次数: 2104 |
| 全文下载次数: 1528 |
| 中文摘要: |
| 伴随着"互联网+"与各行业融合的日益加深,我国出版业也正经历着向"互联网+出版"方向发展的深入改革和转型期.本文基于"互联网+"的环境特征,对"互联网+"环境下出版企业发展数字出版遇到的转型规划、产品设计、盈利模式、行业标准、产业格局、版权保护、人才建设七个方面的问题进行深入分析,通过借鉴国内外一些成功的出版企业及经典的数字出版案例,并结合"互联网+"的环境特征,给出有针对性的对策和建议,以期为我国数字出版在"互联网+"环境下更好的发展起到积极促进作用. |
| 英文摘要: |
| With increasing integration of “Internet +” into each and every industry, publishing industry in China has also been undergoing in-depth reform and transformation to “Internet + publishing” . In the “Internet +” context, a profound analysis is conducted over the problems in such 7 aspects as transformation plan, product design, profit mode, industrial standard, industry pattern, copyright protection and talent construction during the course of developing digital publishing. Taking the successful domestic and foreign presses and classical digital publishing products as references, the authors put forward specific suggestions for the above-mentioned issues in the hope of actively promoting Chinese digital publishing in the “Internet +” environment. |
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