| 王昌,毛鹏乐.面向用户资源建设的高校图书馆微信公众号服务研究[J].数字图书馆论坛,2017,(10):61~67 |
| 面向用户资源建设的高校图书馆微信公众号服务研究 |
| The Research of WeChat Public Number Service in University Library Based on User Resource Construction |
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| DOI： |
| 中文关键词: 高校图书馆;微信公众号;用户资源;微服务 |
| 英文关键词: University Library;WeChat Public Account;User Resource;Micro-Service |
| 基金项目:本研究得到山西省哲学社会科学"十二五"规划2014年度课题"面向社交网络的图书馆微服务研究"和山西省高等学校教学改革创新项目"知识管理视域下的在线学习研究和教学实践"(编号:J2016056)资助. |
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| 中文摘要: |
| 当前图书馆普遍开通面向用户的微信公众号服务,加强用户资源建设对提升图书馆微信公众号服务至关重要.通过调查分析国内"双一流"建设高校图书馆的微信公众号服务发现,大部分微信公众号服务暴露出重基础服务轻延伸服务、重知识资源轻用户资源、重推送信息轻互动交流的问题.对此本文提出构建用户资源系统,针对用户行为进行阶段性重点建设,面向用户资源建设调整服务策略等全面优化微信公众号服务的思路框架. |
| 英文摘要: |
| The service of the library WeChat public number is user-oriented, and it is essential to strengthen the construction of user resources for the innovative library WeChat public number service. This paper investigates and analyzes the current situation of the construction of WeChat public number service in the double first-class university library in China, and finds out that the interactive communication services construction of most of the university library WeChat public number is not perfect. At aching more importance to fundamental service, knowledge resource and pushing messages, but less to outreach service, user resource and interaction. Therefore, this paper puts forward a framework of user resource system, focusing on phased construction and adjusting service strategies based on user resources, in order to ful y optimize WeChat public number services. |
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