| 倪萍.少儿图书馆微信阅读推广研究[J].数字图书馆论坛,2017,(6):58~64 |
| 少儿图书馆微信阅读推广研究 |
| Research of Reading Promotion of Public Children Library Based on WeChat |
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| DOI： |
| 中文关键词: 少儿图书馆;微信;阅读推广 |
| 英文关键词: Children Library;WeChat;Reading Promotion |
| 基金项目: |
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| 中文摘要: |
| 以互联网为基础、手机软件为载体的资讯获取方式被大众广泛接受,手机携带方便,大幅提高读者与图书馆服务的黏合度.微信在手机端超过90%的占有率受到图书馆界的广泛关注,各地图书馆纷纷构建自身微信公众平台,推出基于微信的图书馆服务.本文以此为基础,分析少儿图书馆基于微信的阅读推广现状,并依据微信指数对微信阅读推广进行评价,提出微信阅读推广策略. |
| 英文摘要: |
| Currently, based on the internet, the mobile phone software is widely accepted by the public.The convenience of mobile phone, greatly improve the adhesion of reader and library services. Many public libraries have built their own WeChat public platform. This paper analyzes the present situation of reading promotion in the provincial public children's library based on WeChat, evaluate the effection, and propose the promotion strategy of reading promotion based on WeChat. |
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