| 王康,王晓慧.高校图书馆微信公众号服务现状与对策研究[J].数字图书馆论坛,2017,(6):53~57 |
| 高校图书馆微信公众号服务现状与对策研究 |
| Study on the Status and Countermeasures of WeChat Public Accounts Service in University Libraries |
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| DOI： |
| 中文关键词: 高校图书馆;微信影响力;因子分析;内容分析 |
| 英文关键词: University Library;WeChat Influence;Factor Analysis;Content Analysis |
| 基金项目:*本研究得到2017年度辽宁经济社会发展项目"基于竞争情报分析的辽宁沿海经济带城市协作研究"(编号:2017lslktjd-040)资助. |
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| 中文摘要: |
| 本文首先通过甄选出2项一级指标、12项二级指标,构建高校图书馆微信公众号影响力评价指标体系,并运用因子分析法进行分析;然后,利用内容分析法分别从图书馆和读者角度对图书馆微信公众号发布的热点内容和读者感兴趣的内容进行评价与研究.研究发现,图书馆微信公众号影响力绝大部分信息可通过活跃度指标和受众度指标反映;图书馆微信公众号发展水平不均衡;低影响力图书馆微信公众号较多;两极分化较严重;图书馆微信公众号发布的信息主要以图书馆通知为主;馆情馆讯类文章是读者关注的重点,再次是校园生活类文章和活动策划类文章. |
| 英文摘要: |
| First of all, this paper establishes evaluation system composed of 12 in-dexes, and applies the method of factor analysis to analyse influence of libraries in the WeChat.Then, the content analysis method is used to evaluate and study the hot issues and the readers, interest in the library WeChat public accounts respectively from the point of view of libraries and readers. Research shows most of the factors affecting the WeChat public accounts of libraries can be expressed through activity index and audience index. The development level of WeChat public accounts of libraries are unbalanced.The low impact of WeChat public accounts of libraries are lots of and polarization is more serious.The information issued by WeChat public accounts of libraries mainly focuse on library notification, and trial and competition, and notification category is the focus of the reader, s attention, followed by campus life articles and activities planning articles. |
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