| 于申.社会化阅读平台用户持续知识共享意愿研究[J].数字图书馆论坛,2016,(12):54~62 |
| 社会化阅读平台用户持续知识共享意愿研究 |
| Research on the Intention of Social Reading Platform Users Continuous Sharing |
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| DOI： |
| 中文关键词: 社会化阅读;持续共享意愿;感知价值;平台信任 |
| 英文关键词: Social Reading Platform;Continuous Sharing Intention;Perceived Value;Platform Trust |
| 基金项目: |
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| 摘要点击次数: 2111 |
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| 中文摘要: |
| 本文以社会化阅读平台用户作为研究对象，以期望确认理论、社会认知理论为基础，结合感知价值理论、信任因素及使用经验，构建社会化阅读平台用户持续知识共享意愿影响因素模型并进行实证研究。利用结构方程对模型和假设进行验证，发现感知价值的四个维度均对满意度有显著正向影响，其中利他价值的影响程度最大。满意度与平台信任显著影响用户持续知识共享意愿，而自我效能对持续知识共享意愿没有影响。此外，使用经验负向调节共享满意度对持续知识共享意愿的影响。基于实证结果，本文提出增进社会化阅读平台用户持续知识共享意愿的相应对策和建议。 |
| 英文摘要: |
| Based on the Expectation Confirmation Theory, social cognitive theory, customer perceived value and the factor of platform trust, this paper focuses on the social reading platform users and proposes a theoretical model of the influencing factors in users' continuous sharing on the social reading platform. A case study is also conducted by questionnaire survey and structural equation modeling technology was employed to examine the research model. The result shows that the four dimensions of perceived value are significantly related to the users' satisfaction, especial y the altruistic value. Users' satisfaction and platform trust are the key factors which influence the users' continuous sharing intention. However, we didn't find a significant relationship between self-efficiency and continuous sharing intention. Based on the empirical results, this paper puts forward the corresponding countermeasures and suggestions to improve the users' sharing intention of the social reading platform. |
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