| 许桂菊.基于共生理念的网络时代阅读推广策略研究[J].数字图书馆论坛,2015,(9):61~65 |
| 基于共生理念的网络时代阅读推广策略研究 |
| Strategy Research of Reading Promotion in the Network Era Based on Theory of Social Symbiosis |
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| DOI： |
| 中文关键词: 社会共生论;数字阅读;纸本阅读;阅读推广 |
| 英文关键词: Theory of Social Symbiosis;Digital Reading;Traditional Reading;Reading Promotion |
| 基金项目: |
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| 摘要点击次数: 2070 |
| 全文下载次数: 1568 |
| 中文摘要: |
| 以2010-2014年“全国国民阅读调查”等数据为依据，阐述传统阅读方式受到数字化冲击，数字阅读已成为产业新常态。基于此，分析阅读推广正与数字新媒体、社交网络、儿童和青少年群体、碎片化阅读等方面发展融合。并且，基于共生理念对网络时代的阅读推广策略进行研究，认为纸本阅读和数字阅读应在共生理念指导下合作共存、相互促进。 |
| 英文摘要: |
| According to the data analysis of the national reading survey 2010-2014, the paper expounds the digital reading has been the new normal of national reading, and the traditional reading has impacted greatly by digitalization. Then, analyzes and thinks the trends of reading promotion are gradual y integrating with the digital new media, social network, children and young adults and fragmentation reading. The paper also ponders on the development strategy of reading promotion in the network era based on the theory of social symbiosis, considers cooperation and coexistence between traditional reading and digital reading should be stressed in the reading promotion of the network era. |
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