| 张敏,孟欣欣,张可,梅艳馨.叙事性短视频用户的共情体验特征及其作用机理研究——以抖音反诈短视频为例[J].数字图书馆论坛,2025,21(3):64~74 |
| 叙事性短视频用户的共情体验特征及其作用机理研究——以抖音反诈短视频为例 |
| Characteristics of User Empathetic Experience and Mechanisms of Their Effects in Narrative Short Videos: Taking Douyin Anti-Fraud Short Video as an Example |
| 投稿时间：2024-12-20 |
| DOI：10.3772/j.issn.1673-2286.2025.03.007 |
| 中文关键词: 共情体验；叙事传输理论；反诈短视频；用户参与行为；抖音 |
| 英文关键词: Empathetic Experience; Narrative Transportation Theory; Anti-Fraud Short Video; User Engagement Behavior; Douyin |
| 基金项目:本研究得到国家社会科学基金一般项目“政务社交媒体用户信息获取中的情感体验及效用研究”（编号：20BTQ048）资助。 |
| 作者 | 单位 | | 张敏 | 华中师范大学信息管理学院 | | 孟欣欣 | 华中师范大学信息管理学院 | | 张可 | 华中师范大学信息管理学院 | | 梅艳馨 | 华中师范大学信息管理学院 |
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| 中文摘要: |
| 聚焦于叙事性短视频所触发的用户共情体验特征及其作用机理，深入解析短视频用户复杂的情感反应和认知行为机理，为短视频叙事传播效果提升提供参考。以抖音反诈短视频为例，通过整合共情理论和叙事传输理论，综合运用计算机视觉分析法、内容分析法等方法，对58条叙事性短视频及25 343条评论数据进行系统分析，剖析叙事质量及相关情境因素对用户共情体验的影响。研究结果表明：叙事性短视频情境下，用户共情体验以情感共情为主，认知共情占比最少；不同模态的信息特征、情境因素对于用户共情体验的影响具有差异性；情感共情对于用户参与行为的正向影响更为显著；主流媒体、个体账号和政务账号发布短视频所触发的共情体验具有显著差异。 |
| 英文摘要: |
| The study focuses on the characteristics and mechanisms of user empathetic experience triggered by narrative short videos and provides an in-depth analysis of the complex emotional responses and cognitive behavior mechanisms of short video users, offering insights for enhancing the narrative communication effectiveness of short videos. Taking anti-fraud short videos on Douyin as examples, the study integrates empathy theory and narrative transportation theory and employs a combination of computer vision analysis and content analysis to systematically analyze 58 narrative short videos and 25 343 comment data. The study examines the impact of narrative quality and related situational factors on user empathetic experience. The findings indicate that in the context of narrative short videos, user empathetic experience is primarily driven by emotional empathy, with cognitive empathy being the least represented. Information characteristics of different modalities and situational factors have varying impacts on user empathetic experience. Emotional empathy has a more significant positive influence on user engagement behaviors. Furthermore, there are significant differences in the empathetic experience triggered by short videos released by mainstream media, individual accounts, and government accounts. |
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